Vision Keynote: Wichcraft, Tolerance & Conflicting Expectations
June 20 @ 5:30 pm - 7:00 pm
Jeffrey Day, FAIA
Registration & Networking: 5:30 p.m.
Discussion & Q+A: 6:00 p.m. — 7:00 p.m.
Free (registration required): AIA members, students and non-members with no CEU Certificate
$10: non-members requesting CEU Certificate
Vision Keynote: Wichcraft- Craft, Tolerance & Conflicting Expectations
There comes a time in any design process when the designer must make a choice, “which type of craft is appropriate for this project?” “Custom-craft” is based on unique demands of an end user, “techno-craft” applies computer aided design/ fabrication to reduce cost or increase quality, and “farm-craft” is based on expedience and pragmatism, but not necessarily aesthetic coherence. Some projects require a high degree of precision while for others cost, expediency, or available talent may govern.
Architecture occupies an interesting position in this discourse. Architects have a kind of craftsmanship that defines how they work—through disciplinary-specific design and representational techniques they must also engage other craftspeople to realize their creations. Architects must select the category of craftsmanship that not only responds to function but also matches cultural expectations.
Jeffrey L. Day, FAIA, is the Douglass Professor of Architecture and Landscape Architecture at the University of Nebraska and founding principal of Actual Architecture Company. At UNL, Jeff runs FACT, an interdisciplinary design-build studio that engages non-profit clients and communities in collaborations that span design and construction.