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Truth and Lies in the Practice of Architecture

May 17 @ 5:30 pm - 7:00 pm

 

REGISTER NOW

 

CEUs

1.0

Speaker

Bob Fisher, Editor-in-Chief of Design Intelligence

Schedule

Sign-in and Networking: 5:30 p.m.
Lecture: 6:00 p.m. — 7:00 p.m.

Cost

Free & open to the public (registration required)

Program Description

Truth and Lies: Brand, Marketing, Business Development, and Storytelling in the Practice of Architecture

The economic recovery continues (for now). Pipelines in many firms are full. Leaders of firms are often more concerned with having enough staff to complete projects than they are with winning more work. And yet, many leaders in architecture are concerned about the future relevance and commoditization of the profession.

Learning Objectives

  • Understand and successfully navigate recent changes in the media and communications environment

  • Know and be able to employ the basics of creating influence to advocate for the firm as well as the profession

  • Identify and avoid common errors in building professional services brands, as well as differentiating and positioning firms

  • Learn to construct compelling stories within the context of architecture practice that connect with key audiences (talent, prospective clients, and the general public)

Speaker

Bob Fisher, Editor-in-Chief of Design Intelligence

Details

Date:
May 17
Time:
5:30 pm - 7:00 pm
Event Category:

Venue

BOOST!
538 Reading Road, Loft 300
Cincinnati, OH 45202 United States
+ Google Map
Loading Events

« All Events

  • This event has passed.

Truth and Lies in the Practice of Architecture

May 17 @ 5:30 pm - 7:00 pm

 

REGISTER NOW

 

CEUs

1.0

Speaker

Bob Fisher, Editor-in-Chief of Design Intelligence

Schedule

Sign-in and Networking: 5:30 p.m.
Lecture: 6:00 p.m. — 7:00 p.m.

Cost

Free & open to the public (registration required)

Program Description

Truth and Lies: Brand, Marketing, Business Development, and Storytelling in the Practice of Architecture

The economic recovery continues (for now). Pipelines in many firms are full. Leaders of firms are often more concerned with having enough staff to complete projects than they are with winning more work. And yet, many leaders in architecture are concerned about the future relevance and commoditization of the profession.

Learning Objectives

  • Understand and successfully navigate recent changes in the media and communications environment

  • Know and be able to employ the basics of creating influence to advocate for the firm as well as the profession

  • Identify and avoid common errors in building professional services brands, as well as differentiating and positioning firms

  • Learn to construct compelling stories within the context of architecture practice that connect with key audiences (talent, prospective clients, and the general public)

Speaker

Bob Fisher, Editor-in-Chief of Design Intelligence

Details

Date:
May 17
Time:
5:30 pm - 7:00 pm
Event Category:

Venue

BOOST!
538 Reading Road, Loft 300
Cincinnati, OH 45202 United States
+ Google Map