This event is FREE and open to the public. Join us in a great space for some good conversation!
This event provides 1.0 AIA HSW LU. Web registration required.
Location: DAAP Room 3410
5:30 pm: Sign-in, networking
6:00 pm: Discussion, Q&A
Stanford d.school and IDEO partner
UC’s College of Design, Architecture, Art, and Planning
Design Thinking: The Role of Play In Innovation
April’s keynote will explain how play is much more than a frivolous kid’s activity or games in the company break room. To Boyle, a consulting associate professor at the Stanford d.school, play is the ultimate form of engagement. Brenden founded IDEO’s Toy Lab to uncover kid-centered solutions to the challenge of boredom.
“The two biggest reasons we come to work are purpose and play.”
Brendan Boyle is a toy inventor, Consulting Associate Professor at Stanford University’s d.School, and Partner at IDEO. He believes that play is the key to innovation and has spoken to creative leaders, entrepreneurs, and students about the importance of playful exploration and risk-taking.
He founded the Toy Lab to uncover kid-centered solutions to the challenge of boredom. As Brendan says, “The opposite of play is boredom.” Under his leadership, the Toy Lab has invented and licensed hundreds of toys and apps.
Brendan also consults with companies about redesigning their organizational behavior to include space for play, wrote (and still teaches) the course From Play to Innovation at Stanford’s d.School, and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.
Brendan holds an M.S. from the Joint Program for Design at Stanford and a B.S. in Mechanical Engineering from Michigan State University.
VISION is the “Architect’s Leadership Forum” of AIA Cincinnati, dedicated to professional advancement, firm development, and community outreach.